Services offered to the franchisee

Interest in opening a Crestanello Gran Caffè Italiano, in the light of the above and the results already achieved, becomes an obvious opportunity. Certainly, while on the one hand there are the obvious possible future advantages, on the other arise legitimate doubts and questions on how to run a business in an almost if not totally unknow sector.

To set up and run the business in the best way possible, Aliset is right there alongside its franchisees with a complete, tried and tested programme, providing a safe, gratifying business method that gives immediate operative start up, thus cutting setting up times and doing away with the demoralising empty period.

Location. Identification of the ideal location is the first evaluation to be made, as success of the activity depends on this criterion. Backed by its own experience, Aliset offers its franchisees a careful strategic analysis, assessing the best location dapending on the kind of coffee shop chosen.
Characteristics of the town or city centre, the building is architectonic style, any catering background in the area, an analysis of the average consumer profile: all this and a large quantity of other information is ganthered and elaborated with the aim of creating a tailored project. Crestanello Gran Caffè Italiano represents the ideal solution within different frameworks: historical centres, shopping centres, metropolitan areas; the real key to its success lies in identifying the most suitable product format for each market need.

Business Plan. Together with its franchisees Aliset studies a BusinessPlan especially for the location and format chosen. In this way the possibility of committing errors is reduced and economic return on the investment happen sooner.

Furnishings and equipment. Aliset provides everything necessary: furnishing, lighting abd best professional equipment. Leaving the franchesee free to concentrate to the core business, "dressing" it with that personal touch that will make his coffee shop even more special.

Training. In collaboration with the best experts in the sector, Aliset organises training and refresher courses and work experience for franchisees and their collaborators, because the success of a bar also depends on staff qualifications, contributing to consolidate the bar's image and products.


Competitiveness. A chain of coffee shops can counton economic, human and communication sesources that a single, independent business will never have access to. These resources cover a fundamental role and produce enormous advantages over the competition. The Crestanello brand is a guarantee of superior placing, awareness and greater contract power.

Know How. Thanks to its experience in the food sector and in particular in the specific area of catering, Aliset has matured in depth knowledge, which is transferred to its franchisees with instructions for procedure and method: from goods treatment to economic-financial management, each franchisee has access to a valuable wealth of experience and technical and commercial know how, which would otherwise be difficult to obtain, in terms of times and costs.

Consultancy and assistance. With a professional service of operative, administrative, technical commercial consultancy, Aliset is at the complete disposal of the franchisee during each stage of the activity, from start up and after, to give 360° back up to managment of the Sales Point.

Communications. Aliset's strategy for Crestanello Franchising is based on an expanded communication project, combining different tools: publicity campaigns and more, even the surroundings, furnishing, lighting, product presentation and the impact of a strong brand become fundamental elements for marketing the Crestanello world philosophy.

Marketing and strategies. Two fundamental tools that Aliset elaborates, studies and tests in collaboration with top experts. Only in this way can each franchisee promptly and knowledgeably meet the demands of an informed, evolving consumer, in a market undergoing continual change.